Blog

Kickstarting and scaling a marketplace business 101

Marketplace businesses have been taking the world by storm, and many successful startups have been built around this model. These...

The ultimate guide to getting your first 1000 users: Lessons from 10 successful startups

Starting a startup can be exciting, but getting the first 1000 users can be daunting. In fact, getting the first 1000 users can often be...

The Playbook for Esports Marketing Success: Winning Strategies for Brands

Esports has rapidly emerged as a mainstream entertainment industry, with a global audience of over 500 million fans. This explosive...

Forget The Top 1%: How Being In the Middle of The Creator Economy Can Make You Successful

The creator economy is booming with 50 million content creators out there, but only 2.3 million of them can make a full-time income from...

TikTok Launches Branded Mission, a Three-in-One Advertising Solution

TikTok has recently launched a groundbreaking advertising solution called Branded Mission, which offers an incredible opportunity for...

TikTok Marketing Yields Positive ROI for Small Businesses, Survey Finds

78% percent of small businesses that run ads on TikTok have already realized a positive ROI–the majority within just six months according...

Maximizing TikTok's Potential: How to Create Engaging Content and Build a Community for Your Brand

As an experienced marketer, I believe that TikTok is not only a great platform for advertising but also for building a community and...

Unfiltered Reflections on Instagram: The Hip Hop Culture, the Metaverse, and the Quest for Authentic

The impact of Instagram, the flagship platform of Meta, on the world of music, art, and self-expression.

How to Create Engaging TikTok Ads That Drive Results for Your Business

As one of the fastest-growing social media platforms in the world, TikTok has become a popular destination for businesses looking to...

The Surprising Rise of Financial Advice on TikTok Amongst Young People

As a South African marketer in the financial space, I can attest to the growing trend of young people turning to social media for...